Things are changing: our consumer behavior is changing

Awareness of sustainability and regionality has increased significantly in recent years, and our consumer behavior has changed accordingly. Especially with food and supermarket products, there is a clear trend toward sustainable and regional production. We are very pleased about this, as it also forms the basis for our business model. In this blog post, we would like to show you in more detail how our consumer behavior has changed in this area in recent years.

Sustainability in food production
An important aspect of food consumption is the sustainability of production and the environmental compatibility of the supply chain. More and more consumers are placing importance on their food being produced in an environmentally friendly and resource-efficient manner. Various factors play a role in this, such as the type of agriculture, the use of pesticides and fertilizers, and even the transportation of the food.

Fortunately, a lot has already happened in these areas in recent years. More and more farmers are turning to organic farming and avoiding the use of chemical pesticides and fertilizers. The demand for vegetarian and vegan diets is also contributing to the consumption of less meat and animal products, which are often associated with intensive agriculture and factory farming.

The well-known supermarkets around us now offer an increasingly wide range of sustainably produced foods. Where sausages and packaged convenience foods once reigned supreme, you'll now often find natural, regional products. Many manufacturers rely on environmentally friendly packaging and transport routes, and pay attention to short supply chains to minimize CO2 emissions. In addition, there are now numerous seals and certifications that provide consumers with guidance and indicate the sustainability of food. However, our experience shows that you need to take a closer look and familiarize yourself with the process beforehand.

Regionality as a trend
In addition to sustainability, regionality is also playing an increasingly important role in food consumption. More and more consumers prefer regional products to support local agriculture and promote short transport routes. Furthermore, regional products are often of better quality and generally fresher, as they don't have to travel long distances. We also enjoy being able to buy fresh eggs from the farm around the corner from our hometown of Tübingen. There are now even some vending machines that allow you to buy fresh eggs after work.

Supermarkets have also significantly expanded their range of regional products. For example, there are special shelves where only regional food from the surrounding area can be found. Packaging often clearly indicates where the products come from and which farmer or manufacturer produced them.

Not only for food: Sustainability and regionality as a trend
In addition to food production, our consumer behavior has also changed in other areas. There is now a trend toward sustainable products in many other products as well. One example of this is the undervalued product group of household goods and household sponges. More and more consumers are turning to sustainable and fairly produced alternatives. This trend enables us to supply the market and local supermarkets with sustainable products and to continually develop our current versions.

In summary, we believe there's always room for improvement, especially when it comes to environmental awareness and sustainability, but we should appreciate the current developments around us. Things are happening, and we're proud of it :-))