Why over 80,000 people already buy their kitchen towels from nordesign

Why over 80,000 people are already buying their kitchen towels from nordesign

Reading time: approx. 5 minutes

Some decisions are made consciously. The kitchen. The fixtures. The cabinet fronts. Hours of research, comparing, weighing options.

And then there are the things that are just there. The kitchen towel is usually one of them.

Yet it hangs in plain sight every single day. It is used multiple times daily. It touches glasses, hands, surfaces. It is perhaps the most frequently used textile in the entire kitchen – and the one chosen with the least amount of consideration.

nordesign started exactly there. With the question: What if you chose even that with care?

The silent problem in most kitchens

It’s a detail. But if you take a closer look, you see it.

Kitchen towels that don’t go together – different colors, different sizes, each from a different moment in life. One from the last IKEA trip. One from the supermarket shelf. One that was picked up somewhere along the way. They all somehow serve their purpose – but none of them were truly chosen.

And in everyday life, what lies beneath the surface becomes apparent: The glass that has more streaks after drying than before. The towel that sheds lint. The musty smell that sets in after a few days, even though you wash it regularly. The surface that looks like a compromise you never wanted to make after just ten washes.

This is not an isolated case. This is the result of material that hasn’t been given any attention.

Material is not a triviality

The nordesign kitchen towel consists of 100% GOTS-certified organic cotton – produced in a family-run business in Portugal, not in mass production in Asia.

This decision is intentional. While most textile products today are created under conditions that are difficult to track on another continent, the nordesign kitchen towel is backed by a European facility with short supply chains, clear standards, and authentic craftsmanship.

GOTS – the Global Organic Textile Standard – is the most demanding international certificate for organically produced textiles. It stands for transparency in production, the absence of harmful chemicals, and working conditions you can stand behind.

Natural fibers behave differently than synthetic ones. Organic cotton really absorbs moisture – not just on the surface, but into the fiber. It releases it again. Stays fresh longer. Retains its structure, color, and quality after many washes. Tumble dryer safe. Durable. A towel that doesn't need to be replaced after one season.

Two surfaces – thought out to the last detail

The nordesign kitchen towel has a feature that, upon closer inspection, seems so natural that you wonder why it wasn't always this way.

It has two different surfaces – designed for two different tasks.

One side: high absorbency. For hands, damp surfaces, the wet sink. The other side: a smoother structure that dries glasses and dishes streak-free and lint-free.

No compromise. No juggling between two towels. 60 × 40 cm – a size that works in the kitchen without being intrusive.

Design that lasts

There are products you buy and forget. And there are products you buy and keep.

The nordesign kitchen towel falls into the second category – not through loudness, but through stillness. The trend colors grey, dark grey, and beige were developed with the same sense of style that nordesign brings to the entire product line: timeless, minimalist, coordinated.

The hanger made of vegan leather is no afterthought – it is a stance. The decision to use quality even where no one expects it. It gives the towel a permanent place in the kitchen. One it won’t leave.

The result is a towel that doesn't want to be hidden. That you show off. That belongs to the room without dominating it.

In dm drugstores since 2024 – nationwide

What began in 2021 as a small D2C label from Tübingen – founded by siblings Tessa and Ferdinand with the conviction that everyday products deserve as much care as design objects – has reached thousands of households today.

Since 2024, the nordesign kitchen towel has been available at dm drugstores throughout Germany. A listing that speaks for itself.

For those who discovered the towel in a dm store and want more: The complete range, the 3-piece set, and other nordesign kitchen textiles are available in the online shop.

80,000 decisions

Over 80,000 people have chosen the nordesign kitchen towel. Not all at once. Not in a single moment. But one decision after another – through recommendations, through encounters, through the first purchase that was followed by a second.

The special thing about it: There is nothing spectacular to tell. No viral moment. No big campaign. Just a towel that delivers what it promises – and which you eventually show to someone who then asks where it's from.

That is the quality you cannot buy.

Single kitchen towel | 8.95 EUR  · Kitchen towel set (3-piece) | 24.95 € 

100% GOTS-certified organic cotton · Made in Portugal · Family-run business · Tumble dryer safe · Vegan leather hanger · Also available at dm drugstore.